Research of album covers

I have decided to look at album covers that are similar to the target audience of the song that our music video is based on.

Avril Lavigne - Under My Skin

This album is typical of pop/rock genre where its target audience are teenagers that are considered emo and mosher, however Lavigne's fans are mixed but the target audience is what needs to be appealed to mostly. The album itself is considered pop punk, grunge, and teen rock which is similar to her other albums.
The album uses a black and white effect to make it appear emotional and meaningful and gives the indication that the album will contain ballads and song written by her that have strong meaning to her hence the title 'Under My Skin'. Also the target audiences would wear the colour black and the tutu that she is wearing is one of her motifs and the whole look and feel of the album would appeal to the target audience including the rough writing that looks like someone has drawn it.
The red 'X' could represent being an outcast that is why it stands out to the rest of the album. This is most likely because the people that Lavigne appeals to would be considered 'the outcasts' by themselves and other people and Lavigne herself has been vocal about being an outcast because of the way she dresses and the music she listens to so she wants to make other teenagers feel accepted through her and her music.


Paramore - Riot!

Paramore's second album 'Riot!' is also considered alternative rock, pop punk and emo like Lavigne's album, so again they have a similar target audience. The albums title on the cover looks like it has been hand written to make it look authentic or like the band has written it themselves so it is personal. The title indicates that the album will contain fast, loud and hard rock music. The title has been scribbled throughout the whole background of the album in all different fonts and sizes. The band themselves have been drawn on the front cover or the affect has been used on a picture to make it appear that way which makes the whole album look like a piece of art, perhaps they are implying that their album is their piece of art.
Again it fits to the target audience because the colours used are black and white and again like Lavigne's album there is only one bit of colour and it is the title 'Riot!' which is in a bright orange clearly to stand out from the rest so that people know the name of the album, what is missing though is Paramore's name instead they have chosen a picture to show it is them, most likely because they would expect their fans to know their album if they saw it.